We transformed ideas of digital censorship, such as pixels, to translate into the fashion realm. Reimagining pixels as stitches, we used cross stitch patterns to visualise female anatomy, as well as the scars left behind from medical procedures. The result is a subtly ‘pixelated’ depiction of anatomical diagrams of women’s body parts and scars.

Looking at high fashion, it is seemingly much more acceptable for women to show their bodies in less conservative ways, and so using this as a crutch for Rogue’s mission means that we are able to create a movement dedicated to celebrating women’s bodies beyond what is just considered visually pleasing.

Using our cross stitch patterns, I created these images of the Rogue Runway, which is the spring board for our movement. With the goal of gaining mass media attention, this event nudges open the door for Rogue to start a wider conversation, all while using its fashion line as a catalyst to spread the word and allow our audience to engage directly.

The mission is to build a tapestry of women’s testimonies about their experiences with the censorship of women’s health. Rogue is a movement designed to be passed over to our audiences hands, and strives to act as a strong foundation for women to feel confident about engaging in the conversation and sharing their own stories.

Intentionally Vague

Promotions for the Rogue Runway are designed to build curiosity around the event in order to garner people’s attention.

Rogue wants to subvert people’s expectations and hijack the world of fashion through a purposely vague promotional campaign.

Posts from influencers become a part of the Rogue campaign, expanding the movement and promoting the clothes line.

From promoting the clothing to sharing their experience at the runway, Rogue wants to find a place on the feed.

Promotional Material

Promotions directly from Rogue will share the cross stitched clothing, inviting audiences to engage in the campaign by wearing the fashion.

A Shared Movement

This is where the movement moves into our audience’s hands, and becomes about building our tapestry of testimonies.

Testimony Tapestry

The Instagram search page and Rogue profile will build a tapestry of women’s testimonies through #rogue. This continues the relationship between Rogue's signature stitch and the mission it has set out on, and allows a community to start growing.

Data Collection

This method also helps The Case For Her and CensHERship to gather more data, as simply searching #rogue on Instagram will bring up a plethora of stories for them to collect and use to inform their WHITE PAPER.